project details
Client: Julia Zuniga
Completed: 2018
Project Duration: 2 months
Budget: $575
Introduction:
Local artist Julia Zuniga was teaching pottery at a Palm Beach County high school when I took her class as a beginner in 2018. Over the next few months I would learn everything I needed to know about starting out in ceramics. Not long after announcing that she would no longer be teaching after the summer due to her upcoming marriage, this project began.
Problem:
With an art style as eclectic as Julia's, no ordinary stock wedding invitation design would do. She had a very specific vision in mind and, after getting to know my own art style as her student, knew that only I could bring her vision to life. The pieces to be designed included: the main invitation, RSVP card, large poster, itinerary and cocktail cards, and sticker seals.
solution:
We started with the invite. Provided with a text thread of inspiration ranging from colors to fonts to materials, I was armed with the tools needed to bring her vision to life. We sourced stock illustration for the accent foliage, vibrant rug, and center phonograph, which left me to focus on the manually illustrated text. With this being the most important element of the entire invite, I was careful to create shapes that both complemented and emboldened each other to produce a unifying composition of strings of information. Layered to appear as a hand-scripted chalkboard menu, the trifold invitation evokes a sense of joyful partying and celebration without the rigid formality normally depicted in wedding invite collections.
Problem:
Small artists have small budgets. I know this because I am one. I wanted to produce for this artist something special and unique to commemorate such a big day because she had such an incredible impact on my early introduction to ceramics. But with her big move out of state coming up and soon-to-follow big day, I knew I couldn't use most typical approaches to problem solving. This had to be done fast, and fairly inexpensively.
solution:
Using stock art solved this problem of time, while adding an aesthetic that would have bee unreachable were I to create every element myself. Sometimes it ends up not only being cheaper to source art created by someone else, but better. Each element holds its own weight, and the artist's styles present in every accent mesh well with all the rest. This culminated in a cohesive collage of eclectic artistry, which only served to reinforce the weight of my illustrated text.
Choosing to print on heavyweight cardstock was a choice determined by the marriage of materials between the invite and the sticker seal. We chose the stock phonograph motif to tie the invite together, selecting a lightweight sticker paper to create circle seals that would not only adhere to the two folds but also peel away cleanly, revealing the interior of the invitation.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
